I have wondered to myself why so few people have bought our single-ply snares compared to our plywood snares. The difference in quality is so different, and the price difference is not so great, yet few people take them up despite their superiority, even on discount.
My best guess is: they just don’t know better.
We must strive to educate everyone to help us all progress and grow in knowledge. Perhaps then they will make more informed choices. All the more we need to open up the market up to the options out there. All the more we need to work hard to educate, not just build or sell drums. All the more we need to connect to, build up and influence the drummers out there, not just talk money. It’s just good business to do so.